See what your subscription actually nets after the stores take their cut.
Plug in monthly and annual prices, pick your store rate, and compare what each plan brings home over twelve months. The answer is rarely what the App Store listing implies.
Monthly plan, net per converted user / yr
$67.12
Assumes 8% monthly churn — average user stays 7.9 months out of 12.
Annual plan, net per converted user / yr
$50.99
Collected upfront — bypasses the monthly churn window entirely.
Annual vs monthly, year one
$-16.13 (-24%)
Your annual price is steep enough that monthly retention beats it. Either drop the annual price, raise monthly, or assume more churn before pushing annual hard.
After the first year
Both Apple and Google drop the cut to 15% on renewals past month 12 of a continuous subscription. So a renewing annual plan nets $50.99 in year two — same sticker, more in your pocket. Build the LTV model with that in mind, not the year-one rate alone.
Numbers are model output, not financial advice. Real-world fee handling depends on your tax category and Apple / Google reporting region.
Build the paywall in ShipnativeCommon questions
What does Apple actually take in 2026?+
Apple's standard cut is 30% in year one and 15% after a subscriber stays on the same subscription past 12 months. The Small Business Program drops the rate to 15% from day one for developers who earned under $1M USD the previous calendar year.
Is Google Play the same as Apple now?+
Roughly. Google Play charges 15% on the first $1M of yearly developer earnings and 30% above that, with a similar reduction to 15% on subscriptions after the first year.
Why does annual look so much better than monthly?+
Two reasons. First, you collect 12 months upfront instead of waiting on cancellations and card failures. Second, mobile subscriptions churn fastest in months 2–4 — by selling the year, you skip the highest-churn window. The calculator shows the lifetime gap, not just the headline price.
Should I price in USD or local currency?+
Apple and Google convert your tier to local currency automatically using their pricing matrix. Most teams pick the USD tier and let the stores translate. The calculator works in any currency — just be consistent on inputs.
What's a normal annual discount?+
Across consumer mobile, annual usually clocks in 30–50% off twelve monthly payments. Less than 25% rarely shifts conversion; more than 60% usually means you priced monthly too high.
Subscriptions wired through RevenueCat, web included
Shipnative ships paywalls, entitlement checks, restore flows, and web billing already in place. The pricing calculator is for the strategy. The boilerplate is for the build.